The sequel to our “Ridiculous Conditions” campaign, featuring the same characters we love to hate and famous Japanese comedian Cunning Takeyama in a new role. Check out the launch campaign here to get the full story.
This time around, Shikikin, Reikin, and Koshinryo (Japanese for deposit, key money, and renewal fee respectively) are featured on the “Village House Appraisal Show,” a parody of popular Japanese TV shows where participants get their valuable possessions appraised by experts. Here, to the surprise of the families that have been putting up with these inconvenient rental conditions for years, they turn out to be completely worthless.
A simple and entertaining way of communicating one of the brand’s main promises: Village House has no unreasonable costs on your apartment rental.
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