To entertain guests at the UltraSuperNew Singapore launch party, and to entertain ourselves too of course, USN’s creative team put together the special promotional film UltraSuperNoodles.
Our objective was to showcase the Harajuku influence and free-thinking attitude that has shaped USN. After a number of ideation sessions, we decided to make a fake TV commercial.
The film was premiered at the UltraSuperNew Singapore launch party. To make it believable, we hired a local Ramen caterer and served the actual UltraSuperNoodles from the commercial on the spot. The film successfully captured the momentum of the launch, positioning USN as one of the freshest creative agencies in Singapore.