TAG Heuer Pressure PK
As a Meiji Yasuda Seimei J-League top partner, TAG Heuer has hundreds of game tickets to give away each season. UltraSuperNew decided to gamify the give away process by creating the first ever bot-driven “Choose Your Own Adventure” Twitter game for TAG Heuer: TAG Heuer Pressure PK.
Each day from April 10 to April 16, users were challenged to score penalty kicks to win tickets in this interactive Twitter game, simply by replying to @TAGHeuerJapan with a direction to shoot in.
Unlike typical lottery systems that make users wait for their results, or Twitter games that force users to jump from one account to another, The TAG Heuer Pressure PK game allowed users to find out whether they won instantaneously within a single Twitter conversation. The storyline is revealed through a series of throwback 8-bit animations by artist Kazuki Takakura, who put his own spin on the 80’s look of classic soccer video games.