Red Bull 5G, 5 Games, 5 Genres, is a project designed to find the best gamers in 5 different genres of gaming in Japan. After success in first edition in 2012, we helped Red Bull bring Red Bull 5G back in 2013. With more than 3,100 entrants across the 5 genres, the top players were collected for a finals in Tabloid, Tokyo. The event reached a significant online and offline audience and further connected Red Bull with the gaming world, providing a platform for Japan’s top gamers to display their skills.
USN evolved the event and promotion branding we created in 2012, launched a new web platform and created a new series of videos to introduce and advertise the event.