Air Max Day
Air Max Day is a one day, international event in which Nike Sportswear celebrates Air Max shoes, whether they be vintage or recently released. We designed, planned, and lead the digital campaign to promote the event in Japan.
We made a responsive smartphone and desktop website which provided the platform for fans to creatively “show us your air” to compete for the invite only event through capturing and customizing an image of their shoes. Digital promotion through a series of custom banners were strategically planned to release leading up to the event day climax at T2 in the heart of Tokyo’s cultural Shibuya district.Visit website