Tokyo Rainbow Pride 2016
On May 7 & 8, Tokyo Rainbow Pride was held in Yoyogi Park, Harajuku. At this event, UltraSuperNew helped Netflix Japan with their promotion to reach out to the LGBT community. USN developed the strategy and creative, launching a booth at the main center of Rainbow Pride, designing print ads, and sharing personal messages from the main characters of the Netflix original drama series Orange Is the New Black. To further amplify the campaign, we collaborated with Me-Fie to drive people to take ‘selfies’ at the special Netflix-branded photo booth.