The Japanese League of Legends League (LJL) is the official pro league for one of the most popular PC game in the world. In time for the start of the 2016 season, Riot Games was in need of a new digital presence for the LJL to match its increasing popularity as a fully operational eSports organisation. USN, in collaboration with PlayBrain, produced and developed the new website to give fans more insights into the competition with schedules, news, detailed stats, players/teams info and live streamed games to increase engagement.
The website also integrates related competitions happening worldwide and boasts a customisable homepage to keep the fans engaged even during the off season period.
The website has received positive reviews from players and fans alike and helped set LJL and Riot Games as key players in the increasingly popular e-sport pro gaming in Japan.