Heineken Green Room Sessions are a series of events which we created to bring together “cutting edge music, light, art and technology”. On the 7th of June 2014, we took over the largest club in Tokyo at ageHa to 2,500+ fans. The sold-out event featured DJ’s Daishi Dance & Laidback Luke and light-artist James Clar.
We branded and choreographed the event and designed not only the collateral but lighting, bar design, finger food and photo-booth, 2 Heineken Taxis and a large outdoor video globe. We collaborated with New York guest light-artist James Clar to build a glow wall installation for a group of artists to graffiti and interact using lasers. We also had the Japan premiere of the interactive sensor activated wristband, and the new can design with Heineken branded vending-machine wraps.