In anticipation to the growing need for senior care in Japan—where the over 65s are expected to account for 40% of the population by 2060—AXA Japan wanted to provide a service to help families keep in touch and look after their seniors.
AXA’s Are You OK? is a mobile app that allows relatives to easily communicate with their seniors, monitor their activity, keep track of their location, as well as notifying them in case the senior is lost or in trouble. The app also features an interface specifically designed for senior users.
USN was responsible for reviewing of the app’s initial prototype, research into senior interface design, the UX/UI design of the app (iOS and Android) and its landing page, as well as the design of the app icon.